For some, Google Analytics is synonymous with graphs, numerous numerical indexes, and metrics experts. However, this tool isn’t exclusive to specialists, agencies, or large businesses . Regardless of the size of your website, you can use Google’s tool to analyze your results and learn more about your audience.
If you feel like you’re not very comfortable with metrics, don’t worry; in this post, we’ll give you a brief introduction to the vast universe of data, so you can start getting familiar with the tool. Once you start using it, you won’t want to put it down!
What is Google Analytics?
Google Analytics is a tool that’s part of Google’s Marketing Platform. This platform brings together various features that measure the digital marketing performance of all types of companies with a digital presence . It allows you to identify the number of visitors to your website, their behavior, compare results from one telegram number list period to another , and much more!
This tool was first launched in November 2005, and has continued to evolve ever since.
How to know the metrics of a website with Google Analytics?
One of the best advantages of having a website is the information you can obtain about the results of your digital marketing strategies; meaning you can measure absolutely every one of your actions .
Having an online business and not having any analytics for your results is like walking in the dark or sailing on a ship without direction. You need a tool that allows you to visualize your website’s performance metrics to know which of your actions are having a positive effect and which ones you need to improve. Think of Analytics as a compass that helps you discover which direction to take to grow your business.
Don’t be alarmed or think that Analytics is a tool exclusively for metrics experts; anyone can use it with a little practice and study. So you have no excuse not to start analyzing your business results.
What can you measure with Google Analytics?
You can extract a lot of data with Analytics, but to get familiar with the tool, you can start with the 10 key metrics that will make a difference systematic work with a subscriber base as the key to success in targeting your strategies from the very beginning. This data can be found on the Google Analytics homepage in the dashboard we’ll present below:
Dashboard Analytics
After installing Google Analytics on your website or blog, you’ll be able to view the tool’s dashboard.
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On the left side, you’ll find an options panel where you can click to explore all the metrics in more depth, with different filter options. In the main section, you’ll find a series of basic data, which is what we’ll be working with today:
1- Number of users
The number of users is the total egypt data number of unique visitors to your website. That is, the number of people who have visited your website, regardless of how many times they visited your page . This figure is important because it will tell you how many people visit your blog on a recurring basis. If you have few users, it means that people visit your website once and don’t return.
You can find this data by clicking on Audience > Overview. Later, if you want to analyze the sources of each of these users, you can apply more advanced filters to separate those who clicked on a paid campaign from those who arrived at your page spontaneously, for example.