Running out of ideas for what to keep creating and publishing? There is no need to constantly produce new content. Do you have favorite articles, elaborate graphics or videos that have worked for you? Take them, transform them into a different form and offer them to visitors differently and elsewhere. You will recognize that recycling content makes sense.
Why is it worth recycling content?
You will reach a larger number of potential customers . Because everyone uses different channels through which they consume content. By recycling content, you fill the various channels. The simple goal is to be everywhere possible.
Content recycling helps SEO. Thanks to it, you can ge n malaysia whatsapp number data ew organic traffic from search engines, because you target the same audience with different variants of the same topic.
You will save time and resources that you would spend on creating new content.
The basis for content recycling
Before we focus on specific tips on how you can recycle content, we’ll summarize the basic rules you should keep in mind for the future.
Focus on content with long-term or enduring value . This one will be especially useful for you in the early days of Internet marketing, because its return is the fastest.
Whenever possible, create content that is easily convertible to another medium.
Remember that each recycled content should have its own unique value .
Series of themed posts – choose a main topic and cover it in depth. Almost everything has already been written, but you try to do it better and in more detail . Don’t forget to link to articles that have already been written on your topic, and cross-reference each post in the series.
Creating an e-book from a series of posts – once you’ve covered an interesting topic in depth, you don’t have to stop at just a series of thematic posts. At such a moment, you can start creating your favorite e-book. An e-book is definitely a great way to increase brand credibility and grow your email database . However, take into account that it is very time-consuming.
Creating graphic content from text and vice versa – do you have an interesting text post? Then definitely try turning it into an infographic. However, it also works in the opposite case. Try to find an infographic on the Internet with a topic that might interest you and crea do not get a quote from an agency te an article based on it.
Post Update – They say nothing is older than yesterday’s paper, and almost the same rule applies especially to professional posts. Go through them, update rich data them, add new information. Keep them alive and up-to-date as much as possible. You can then promote the updated article similarly to the new one.
How to recycle content?
Turn written content into podcasts – podcasts are gaining popularity. They still have less competition than other forms of content , allow information to be presented in a longer format, Podcast can act as a sales tool, a popular form of education or a way to effectively build brand value.
Process internal data into a case study – it’s an effective tool to present your business case to the customer and show them your strengths and real results. It is thanks to the case study that you can credibly present the value of your products and services.