The 21st century has drastically changed the world of marketing. One of the most striking is the presence of the internet or known as digital marketing. In the millennial era, almost everyone is attached to social media and smartphones. This is why Wifi marketing will be an effective marketing channel for millennial generation businesses.
4 Ways Businesses Can Achieve Millennial Loyalty With Wifi Marketing | Wificolony
Who are the millennial generation
Basically, those who are currently between their teens and mid-30s are included in the millennial generation. Their characteristics are their dependence on technology and dynamic social skills.
In fact, almost 60% of millennials will visit their favorite cafe, restaurant or hangout at least once a week. Imagine how big the potential is for Wifi marketing for the millennial target market in shops, restaurants, or other businesses?
Most millennials also enjoy being active on social media. They will ask their friends for recommendations for culinary places, Instagrammable cafes, or photogenic spots via Facebook.
Sometimes they also like to post photos of OOTD germany telegram data or food that has been ordered via Instagram.
1. Informative and short messages
It is clear that eccentric millennials are less study your audience profile interested in traditional marketing methods. They have been bombarded with conventional marketing for decades.
As a group that is “literate” in digital technology, they do not easily believe sweet promises of products. On the contrary, to targeted advertising messages or content marketing. They prefer information that is presented briefl by lists y but to the point.
2. Social media involvement
One common way to reach millennials in your business is through social media. Facebook currently still holds the top position with 88% of millennial users in the United States.