The first step to creating an effective traffic generating campaign is to identify who you are doing it for.
That new and hip high street store with bold windows and loud music may attract a lot of young visitors, but if those shoppers aren’t your target audience, the same approach won’t work for you.
Before coming up with campaign ideas, get to know your customers at all levels. Who are they? What trends do they follow? What message would resonate with them? Use the answers to these questions to guide your programs.
It can also help to look at things
from a generational perspective. Campaigns should be age-appropriate and contain germany whatsapp number data elements that your target audience can relate to.
If you’re trying to reach a demographic, use materials that feature the 55+ and their interests. Targeting Gen Z? Feature teenagers in your campaigns.
Just make sure you avoid stereotypes. For example, most boomers don’t want to be portrayed as fragile or in need of help. Both Millennials and Gen Z consumers value diversity and authenticity. Take the example of Vintage Ink Wine’ campaign with Boomers with the campaign slogan “we are all made of stories”.
To make your campaigns impactful, make sure you understand your audience well. Get information directly from your target customers. Consider testing your campaigns to get feedback.
A generational approach is also useful in determining the right marketing channels. People’s media consumption habits differ depending on their age group. For example, when it comes to social media,and Millennials prefer Instagram and Snapchat. Generation Xers and Baby Boomers gravitate to Facebook.
If you want to increase traffic to
your store, you need study your audience profile to pay attention to these trends and data. This way you can connect to the right platforms and channels.
Digital marketing can have cmo email list a huge impact on your brick-and-mortar business if you use it right.