Now that you have your data sources and know your strategy, you need to make sure you have metrics to measure success. How do you measure that? There are literally dozens of possible metrics, even for one channel like paid advertising.
Here are 6 crucial B2b marketing KPIs:
Revenue. At a minimum we should attribute revenue to marketing activities. Revenue is often called “vanity,” but it’s often the easiest benchmark to measure marketing’s contribution.
Lead generation traffic. Make sure your website is belize phone number library generating leads and your landing pages are in tip-top shape to convert. Better check those web analytics.
Cost per acquisition (CPA). From clicks to leads, CPA, also known as cost per lead, indicates which channels bring the most revenue. We hope that only one of these two needs improvement.
Customer Lifetime Value (CLV). This is, in a way, the holy grail of marketing KPIs, and it’s often difficult to calculate and attribute. To do this, you need to track the customer from first interaction to churn, and it’s a great tool to point to profitability.
Campaign ROI
Similar to CPA, campaign ROI indicates what’s working how stories moved from social media to the and what’s not. In short, the more monitoring you have, the better, and accurate monitoring will help you best allocate your budget and keep your CFO happy.
MQL vs SQL. The ratio of marketing qualified leads to sales qualified leads indicates the quality of leads. The higher this is, the better the quality of the pipeline from marketing.
It’s hard to cover all the elements of data, strategy, and B2b marketing KPIs in one article, but we tried. The key point to take away is that you need to leverage data to find opportunities that can inform gambler data your strategy and then measure them using a few key KPIs.
The moment of inspiration (when the consumer first decides to start shopping), product discovery, to brand engagement, sales conversion, achievement and returns.