Since I already have some experience with creating ebooks, I would like to share with you the best tactics we use in his graduation. The main goal of the entire strategy should be the greatest possible number of downloads, preferably as many as possible from the relevant target group. But before we start analyzing the individual points of its promotion, we should clarify what an e-book is and why we create it at all.
What is an e-book and why create one?
An e-book is an electronic document that contains a lot of data. It is a file intended to look and feel like an electronic publication. Mostly, like a classic book, it contains mexico whatsapp number data a detailed topic. But the difference between a classic book and an e-book is that an e-book is much more mobile, easier and faster to spread, and it is easy to add social elements for sharing and calls to action.
From the point of view of content marketing, the e-book is classified as “advanced” content. It is mainly consumed by those who already have some awarenes producing very long videos s of the topic and want to obtain additional valuable information. From this we can derive the following statement:
Users who download your e-book are much deeper in the marketing funnel than those who just read your articles.
Thanks to the e-book, you will get a contact for th spam data is type of visitor – an e-mail address , which you can further use for subsequent promotion or e-mail marketing .
An e-book can and often does serve to strengthen your authority in the field.
Mainly thanks to these three reasons, the creation of e-books pays off for companies, and in the last few years they have become a phenomenon and a main element of content marketing . Although I know that the creation and preparation of the electronic. Ppublication itself will take you a considerable amount of time, I would like to emphasize that its subsequent promotion is at least as important. If not more essential, part of the complete strategy. Let’s remember together the options that will help you spread the e-book to your target group (wherever it hides).