After Black Friday and Cyber Monday, it’s time to start planning your Christmas SMS marketing strategies. Christmas is the best time to invest all your energy in promoting your business and the initiatives you’ve planned for this time of year. Among the stars take email marketing service of Christmas mobile marketing strategies is SMS. A tool that shouldn’t be underestimated to give a boost to your promotional, loyalty and engagement campaigns .
Why choose Christmas SMS marketing?
Considering that the holiday season is full of solicitations. It is important to choose the most suitable tool to communicate your business initiatives to customers. SMS, in addition to being a simple, direct and universal medium, present:
- an open rate that exceeds 93% , which means that they will be read within minutes of receiving them
- an enviable ROI compared to that of other promotional tools
Precisely because of their characteristics, SMS are used by 31.7% of Italian companies to. Communicate quickly and effectively with their customers and users (Statista) . Furthermore, the latter consider received SMS as an opportunity in 44% of cases.
The Benefits of Using SMS Marketing for Christmas
Relying on professional software for your mobile marketing strategies offers numerous benefits. Such as scheduling of sending and a high level of customization.
Schedule shipments
Being able to intercept your customers at the right time is essential for the success of your SMS campaigns . Thanks to the advanced scheduling function, you can plan your SMS sending well in advance.
Thinking first of all about identifying your target audience and differentiating the message you want to send, you can then create a calendar with all the mailings for the month of December , selecting the best day and time depending on your audience.
For example, if you are running a pre-Christmas promotional campaign, you should schedule the sendings just before the offers start and just before the end to remind customers not to miss them. If you want to run a greetings campaign , the scheduling will take place closer to the holidays. These are just two examples of messages, but suggesting gift ideas, communicating customized offers or service communications are other possible types of SMS that you can send to your customers or use.
Personalize SMS
Considering the high number of advertising messages that are received during this time of year, standing out is a key element . In this case, the high personalization of SMS can make the difference . A message that speaks directly digital commerce has revolutionize to the customer, that calls him by name, is in fact even more effective.
Thanks to dynamic fields and date fields, you can customize the message and include different information for each contact. In addition, to increase the opening rates of your Christmas SMS marketing campaigns , you can create a personalized sender with the name of your company . This will ensure that recipients will immediately recognize the sender of the message and will be more likely to open it. Finally, to make customization even easier, you can integrate our services with your management systems , CRM, ERP via the Esendex SMS Gateway .
Interactive SMS with landing pages and mobile journeys
To make your SMS campaigns more interactive and dynamic, you can use the SMS + Landing Page function . Mobyt landing pages are mobile responsive web pages , suitable for adding images, extra text, videos, a map and other dynamic elements to enrich your communications.
Finally, if you want to create a unique and job data immersive mobile experience , you can use mobile journeys . Mobile journeys give you the opportunity to create an app-like experience, but without any downloads or updates. The goal is to create a seamless and distraction-free path to incentivize your users or customers to take a specific action.