While Outlook, Mail, Thunderbird, and other email clients are excellent tools for daily email exchange. They are not suitable for mass email and newsletter sending, much less for professional communications.
That offer a professional newsletter service and guarantee bulk email marketing services the smooth sending of mass campaigns.
Here are the 10 risks of using your own email client to send your newsletters instead of a professional newsletter service:
1. Your emails are aesthetically unappealing
The possibilities for customizing the graphics of emails with email clients are very limitd. Therefore, newsletters are very sparse and unattractive .
Most professional newsletter services, on the other hand, allow you to create emails with an attractive design. In many cases by modifying or customizing existing templates that are available to the user for free.
2. You have trouble sending large amounts of email
Mail clients are not able to support the sending of large quantities of emails . In fact, they are to manage the exchange of individual personal emails. Which are sent and one by one during the course of the day.
Anyone who has to send mass emails from Thunderbird or other email clients has discoverd. At their own expense how frustrating and catastrophic this activity can be. The result in many cases is the blocking of the software and the PC. And the slowing down of the Internet connection for a long time.
Email newsletter services, on the other hand , were creatd specifically with the purpose of managing large quantities of emails and are technically ready to support this amount of outgoing traffic at the same time, efficiently and safely.
3. Your emails end up in SPAM
Mail providers use different protocols to manage EMAIL sending. Among these there is a macro-difference between mass sending (in jargon bulk ) and single ones.
Even if you were able to send a mass email from your client, the delivery rates would be very low. Email providers , such as Gmail, Yahoo, Libero, Aol and Hotmail to name a few, identify as suspicious the sending of large quantities of emails without a specific professional newsletter service (ESP).
The most likely consequence will be that the vast majority of emails will be directly filterd or placd in the recipients’ SPAM folder, thus nullifying the effectiveness of your email campaigns. Why invest time and resources in a communication that no one will ever read?
4. Your IP may be “blacklistd
Improper use of email clients could have worse effects than your emails being markd as spam; there is a strong risk, in fact, that your IP address will be markd as SPAMMER and therefore inserted into a blacklist.
Restoring your IP reputation can be a very time-consuming and resource- intensive process, and is not always 100% successful.
5. Risky address database management
If you decide to send a large number of emails with your email client, you certainly don’t want each recipient to also see the email addresses of the other contacts in your address book. There is, of course, the option to BCC the other addresses, but we do not recommend doing so.
BCC is the “blind carbon copy”, that is, the functionality offered by email clients to send a copy of the email to many contacts but without them introduction to sustainability in modern business knowing about the other recipients. It seems simple but it is not at all.
In fact, it can happen that you forget to insert the addresses in the BCC field and therefore send , in clear and public to everyone, the complete list of email addresses to which the communication is intended.
Furthermore, using BCC means that you cannot enter any address in the “To:” field because it would be visible to anyone. The email will therefore be received as apparently sent to no recipient, quickly revealing the trick of BCC: certainly an unprofessional practice.
With a professional newsletter service, however, each of your emails is sent individually, thus earning your company many points in terms of image and professionalism.
6. Lack of unsubscribe link
Email newsletter services allow you to easily and worry-free manage user unsubscriptions. They provide for the automatic insertion of an unsubscribe link or button in each email, so that the final recipients can choose at any time whether to job data continue receiving the newsletter or not.
It’s not just about complying with current privacy legislation but also one of the most important “best practices” in email marketing.
On the contrary, with email clients, unsubscriptions would have to be managed entirely by hand, with a great waste of time and resources and the constant risk of incurring errors or forgetfulness.