In the previous parts of the email marketing series , we cover the basics of segmentation and show specific tips on how and why to start with it. We’ve come up with a few ways to segment your email database bas on what works best for you. Today we’re going to focus on more advanc segmentation and offer you examples from the tools so you can get an idea of what it might look like.
How advanc segmentation is divid
1. Segmentation by interests
In all e-mail systems, you can create campaigns and cre spain whatsapp number data ate lists according to the interests of visitors. It will be especially useful if you offer different things on the website, deal with different topics and therefore want to divide visitors according to what they are interest in.
How we do it at Včeliště : If the visitor is interest in SEO, he downloads the SEO e-book or the bonus content of the SEO article, we save what he has already download and what he has shown interest in. Next time, we can recommend other interesting content on the select topic to the visitor, for example with a smart automatic sequence, see below.
What the decision rules of the automat email section look like when they identify the visitor’s interests
You can use the e-mailing systems SmartEmailing and M do not get a quote from an agency ailChimp . You do interest segmentation by creating a campaign for each interest. However, labeling what people have download is limit in email systems and cannot be filter and act upon too automatically.
Our process : In order to use the information about w malaysia data hat the visitor has download and what they are interest in, we link the contact collection tool with the emailing tool . For example, we use LeadPages . We tell the tool in which campaign, in which software and with which tags we want to save the contact from the given form. See how it works in the following image.
An alternative solution for e-commerce : In the case of an e-shop, you can use interest in the product instead of interest in the topic, which you follow up with a campaign that moves the potential customer from the decision phase to the purchase.
2. Segmentation by activity
Let’s look at ways to help us segment our email database bas on visitor activity.
Lead Score – With this advanc feature of the tool, we can analyze how active someone is , how often they visit pages and fulfill goals on the site. Accordingly, he receives the so-call leadscore, which we can then work with. We will offer more products to more active customers , we will try to reach inactive customers with a campaign.When a certain scoring threshold is reach, the contact can be copi to CRM (Customer Relationship Management. These are mostly modular systems, consisting of individual applications that are interconnect and link to a record of business partners), or if someone makes a purchase in your e-shop, the value of the order will be written into the e‑mailing system . Thanks to this, you will be able to reach with a certain offer only those customers who bought.