Thanks to content marketing, we help the Gallagher e-shop to become one of the largest e-shops with e-cigarettes in the Czech Republic almost from scratch. In this case study, we’ll show you how we did it.
Brief introduction of the company
Gallagher.cz is a leading Czech retailer of electronic cigarettes and accessories for vapers. In 2008, he was the first seller of e-cigarettes in Brno and is among th thailand whatsapp number data e first sellers of this product in the Czech Republic and Central Europe.
The main problem
In 2013, Gallagher was a small unknown e-shop with a physical store. But at that time, the competition in the field of selling e-cigarettes was growing and gaining strength, and it was difficult for the bland company to attract customers. Gallagher ne to differentiate himself . Therefore, he approach us with a request for help with Internet marketing.
Solution
First, it was important to get the website to better positions in internet search engines. We therefore focus on recommending and implementing technical and content modifications to the website. In order to achieve differentiation from the competition , we creat a unique content strategy for Gallagher , bas on topics that people most often search for in connection with electronic cigarettes, which will help customers choose the most suitable e-cigarette and vaping in general.
What did the content strategy consist of:
We creat a simpl allagher, on whos the connection between buyer persona and customer journey e pages we regularly publish interesting articles from the world of electronic smoking.
For the online store, we have prepar several e-books fu malaysia data ll of informative information about e-cigarettes and e-smoking.
Together with content marketing, we also focus on optimizing the website for search engines . At the beginning, we solv the main technical shortcomings and later focus on site content, building awareness, establishing partnerships with other mia in the industry and increasing visibility through longtail. For Gallagher, we also creat our own content projects, so-call microsites, which we promote as separate projects and help bring visitors and customers to the main e-shop.
What we have achiev
In 3 years, we manag to make an unknown e-shop one of. The largest shops specializing in electronic cigarettes in the Czech Republic.
Thanks to content marketing, we brought a higher turnover to the e-shop.
We have attract customers through quality content in the magazine, e-books and infographics.