The mystery shopper can arrive at any time and act like a normal buyer. This makes the employees’ behavior more natural.
We already gave some clues in the previous item, but below we will explain each detail step by step.
Strategy planning
When you look for a mystery shopping company, the first thing the consultant will want to know is your business goals. Then, you will probably have to briefly describe your sales processes so that they know how they can act.
With this in mind, you can
Segment your audience and choose a mystery shopper with an ideal profile. In addition, you will agree on the points that will be evaluated, the criteria that will be used and the performance metrics.
Mystery shopper preparation
Companies that offer this type belgium email list of service have a very large base of mystery shoppers. After defining the persona of their strategy, they will choose the one that best fits this profile. Then, they will call them and present a checklist with all the aspects that should be evaluated. This makes the analysis of the results more objective, which allows for greater confidence in using them to promote an action.
Point of sale assessment
Armed with all the requirements outlined in the checklist (which will not be on display during the visit), the customer will go to the store and act like a normal customer. Then, they can perform a series of tasks, such as:
Ask questions and queries
buy a product;
complain to without it, there will be a high risk the sellers;
behave like a certain type of customer (demanding, shy, aggressive), etc.
At the end, after agb directory leaving the environment, the employee must complete a checklist, in which he will write down all the tasks he performed, give a grade and make observations. In addition, he will be able to make a detailed report about his experience, give feedback to the sellers, etc.