The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at [email protected].
GLOBAL
2021 Global Marketing Trends
Via Deloitte Insights: How can executives stay focused on human connection as consumer needs evolve? Read More
The First Major Anti-MLM Platform
Via The Atlantic: Multilevel marketing needs social media in order to recruit, and TikTok just banned it. Read More
World Bank Says Managers Pressured Staff To Alter Global Business Rankings
Via Wall Street Journal: Manipulated data in its flagship report on nations’ business climates led China and Saudi Arabia to gain ground, the bank said after an int greece telegram data ernal audit sparked by employee concerns. Read More
DEMAND GEN & MARKETING
Account Based Marketing: It’s
Via WARC: Digital strategists identify the seven are video allows you to present testimonies as to look for in a business-to-businessrequest for proposal. Read More
Study: Influencer Impact Up 57% Amid Shift To Instagram Stories, TikTok
Via Marketing Dive: While the number of Instagram ad posts declined this year, sponsored stories on the platform and TikTok activity both rose. Read More
Unsocial Media: What Netflix’s ‘The Social Dilemma’ Has Taught Influencer Marketing
Via The Drum : Influencer has today published a r cz lists eport exploring and highlighting what success in influencer marketing looks like for key opinion leaders across a range of brands, agencies, industries, and regions – and looking at how measuring success has changed in line with shifting platform features. Read More