One of the world’s largest consumer packaged goods (CPG) companies approached Bindy with a problem. They reached an agreement with a large group of quick service restaurants (“QSRs”) to list their products in 3,200 restaurants. CPGs would display their products instead of those of a key competitor. They needed to handle the merchandising conversion of 3,200 restaurants within a few weeks.
How could they collect store-level information in advance
implement the conversion, and re-check all stores after completion? How could they ensure that every store was converted and every business activity was done on time, in full, and in all places?
Time to market was critical to the success of the program. CPG was particularly interested in deploying and field-ready solutions within days. They wanted to use their own team and their existing equipment (a combination of smartphones, tablets and laptops that you own and the company owns). Additionally, the solution had to work and scale right out of the gate. This included usability across 6 time zones and 3,200 stores.
Initially, CPG considered “in-house” solutions ( Excel, email ) and generic survey solutions (SurveyMonkey™). However, these solution options were canada whatsapp number data considered too slow, too laborious and too error-prone to meet business demands for speed and accuracy of merchandising execution.
Solution settings
After receiving the CPG registration, the Bindy team scheduled a web conference to demo the software and workflow for project stakeholders. Based on the demo, CPG determined that the solution met their needs. Furthermore, Bindy provided an annual “all-inclusive” citát that came within budget. Finally, CPG asked for a free trial.
Within a few hours CPGs largely on their own:
1. Uploaded over 3,200 video follows the mobile trend locations to the system using Bindy’s built-in upload options. Bindy automatically geocoded the locations.
2. Created a complete cmo email list national hierarchy of regional managers and field sales representatives. They assigned users to specific locations and users could log into their Bindy accounts instantly.