Name one thing that is groundbreaking and exaggerated at the same time.
First we’ll go: artificial intelligence.
Artificial intelligence has been around for decades, but the rise of natural language processing and tools like ChatGPT have brought it to the fore. There was a time when every manager, pundit and influencer could only talk about AI.
And while this technology is a game
-changer, some people may overestimate the capabilities of AI and expect it to replace every hong kong whatsapp number data aspect of human work. This is especially true in retail stores. Retail is very much people-centric, and many aspects of running a store still require a human touch.
In this article, we look at 7 things that AI can’t do in retail.
Let’s dive in.
Hospitality and retail brands need to save time and reduce costs by implementing programmatic and brand standards. Execution is key.
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With products being so easily commoditized these days, the best way to stay competitive is to build a unique brand that resonates with your target customers. The first step to this is to create a niche and get better at the people you are selling to. From there, adopt a unique voice and develop a message that stands out—in a good way, of course.
One brand that does this well is water
company Liquid Death. In a very crowded bottled, canned and packaged water market, Liquid Death stands out by creating a bold, loud and rebellious identity that appeals to edgy millennials and Gen Z audiences.
From provocative slogans like “Murder your thirst” to outrageous flavors (hot fudge cup flavored water, anyone?), Liquid Death is attracting attention and building a loyal following.
Of course, certain how does it work? branding elements (e.g. generating slogan suggestions or design variations) can be done by artificial intelligence; but building a cohesive, compelling and unique brand identity – from cmo email list strategy to execution – still requires human creativity and insight.