Remember: you are not presenting your results for the past year to your shareholders or your marketing plan for the next semester. Your story has to be capable of moving people.
Invite your community to participate
There’s nothing better for a potential customer than hearing from a satisfied customer how great your product is.
If you have a community of active and engaging followers or fans, you can invite email data them to participate in the story and make it go viral . Don’t forget to offer them an incentive in return!
Want to See Some Examples?
There are multiple variants of Storytelling , choose the one that best fits your goal .
Institutional Storytelling
If your goal is to summarize your company’s history , a video may be the most appropriate option. For example, as part of the launch campaign for the new version of Doppler , we made the following video where we talked about our origins, our work style, and the best features of the new app .
Everyday Storytelling
This other variant aims to share good wishes and keep your brand positioned in the minds of your clients and prospects . There are many ways to achieve this, for example, you can publish a series of photographs of your team sharing with the community the joy of a special date , as we did at Doppler for the Holidays.
Christmas greeting Promotional Storytelling
Another option is to run a campaign that features your product or service and your customers . For example, the Spanish beverage company KAS used the character of Marcos, who had a list of 30 things he would like to do before he dies.
One by one, his wishes are fulfilled while he enjoys a delicious KAS with his friends. In this case, em cnb directory pathy and engagement with the public is achieved through the story of Marcos (a typical consumer of the brand) who links values such as friendship without leaving aside the company’s product.
Now you know the full potential of a Storytelling strategy. It’s time to put our advi globig’s weekly world Wrap- ce into practice and share your story. Let’s get to work!
By Nadia Ilardia
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