Through automation, you can educate users and get them closer or ready to make a purchase. That is, through automated messages, you can get your leads to be hot enough to pass them on to the sales team and get them to close a contract; or also, get them to buy your product when they hadn’t initially considered it.
I must first clarify that automation is not synonymous with imp accurate mobile phone number list ersonal, quite the opposite . Marketing Automation tools allow you to segment your Database according to the criteria you determine, and send a series of Emails according to the characteristics of the user and also the behavior that they have been demonstrating with them.
For example, you can send
A a different email if the user has opened your previous campaign or not. Also if your user is a man or a woman. And all this in an automated way.
Now, returning to the topic of education, this principle is based on two pillars:
Lead Nurturing: This process is known as lead maturation or nutrition, and consists of contacting the user through several automated emails to help them move forward in the purchasing process .
You have to give them valuable content related to your activity, not necessarily to your brand (initially) to awaken their interest. Little by little, if the user
Advances in the workflow (flow) of emails
A you will give them more corporate information until they understand why they should buy from you or hire you.
Lead Scoring: To correctly carry out the previous point, you have to evaluate the users in your Database according to the criteria of your target audience or Buyer Persona . You also have to take into account their moment in the purchasing process .
In general terms, we could say that there may be user usa data s very close to your audience but without any interest in purchasing (you have to mature them with Lead Nurturing), users very close to your audience and with an interest in purchasing (after a Lead Nurturing process or autonomously), users who do not correspond to your target market and have no interest in purchasing (you are not interested in them) and users who are not from your target audience but do have an interest in purchasing (you would have to evaluate them to see the term social media listening what to offer them).
Lead Nurturing and Lead Scoring processes can be complex to implement at first, but if you want more information on how to get them up and running, you can check out our free guide on Marketing Automation .
And you, do you use Marketing Automation? How does it work for you? I look forward to your comments.