Last week Rudy Bandiera asked himself if it is still worth opening a blog . In the end, to the question “ is it worth starting a blog? ” I want to say my piece on the topic. 9 Because it increasingly seems to be a tool – or rather a communication channel, almost like “an independent TV” – with its own audience , possibly segmented, and for this reason so interesting for those who need to advertise online.
I agree, it’s 12 Reasons to Start a Blog worth opening a blog:
But I’ll add a lot of strong motivations that will make you forget the difficulties and push you to action! Why yes [a bit of emotions and personal growth] This time I leave the concreteness in second place, because if you open a blog you will do yourself a favor (sometimes). Here are 8 strong reasons: 1 Because it forces you to be up to date on your favorite/professional topic, forcing you to know your “customers” (readers) more and more intimately.
Because if you 12 Reasons to Start a Blog do it seriously you learn organization
Planning and certainly consistency and a spirit of sacrifice. 4 Running a blog means discovering the comparison : with readers, with other people in your same industry, with yourself. 5 Ultimately, it can be seen as a way to present yourself to usa email list others as you are , overcoming shyness and fears. 6 It can improve the way you think . Yes, because you will have to think about your topics in an increasingly in-depth, detailed and clear way.
Your blog is likely to be your best and most detailed resume
Whether you are a freelancer or an employee looking for new job/career opportunities. In the blog you pour out everything you know and everything you are over even very long periods of time: better than any Word document or dozens of interviews. 8 Whether you like it or not, you will network , do PR and consequently meet (real) people who have a lot to share with you (and you with them). Why yes – some numbers [a bit of concreteness] I am a pragmatist, so here are some numbers to support blogging, whether personal or corporate.
Because look at the numbers below:
[Source: Adobe, June 2013] – France, Germany and UK range between 58 and 62% Online advertising as we know it turns out to be, often, in large percentages a waste, boring. Here contextual advertising , that is those that appear in a blog / portal on a certain topic, are harmoniously how to educate and prepare your database with marketing automation inserted in an informative context of interest for the reader and are increasingly gaining interest.
The promotional suggestion if proportionate and not exaggerated
is generally accepted by users who are on india data the site to satisfy an information need, without causing in the readers that ” friction ” that makes the reader recalcitrant (I discovered the concept of “friction” in this beautiful article by Francesca Mattia of ) 11 Because the information obtained online has a certain “ trust ” [read “ why to be successful online you need to have Trust ”], especially among Millennials, the central generation for today’s market and for tomorrow’s strategic decisions.