One of the key factors to a successful campaign is reaching out to the right people.
But how do you ensure you don’t import and contact the same prospects multiple times and ruin your chances take email marketing service of getting replies?
In this article, you’ll find a hack to quickly check the status of your leads in HubSpot before import, so you don’t lose time over prospecting.
Step 1 Ensure your leads’ status is up to date
The first step to keeping your leads list clean is ensuring that the “lead status” property in HubSpot reflects your prospects’ lifecycle.
Eg, when a deal is won, your lead status should be “Customer”, or when your lead has been contacted, their status should be “Contacted”.
Here’s how you can automate lead status movements:
- Go to HubSpot’s workflow automation
- Create a new workflow for each status
→ for “Customer”, use this workflow:
If you want to save hours manually migrating leads data between your CRM and sales engagement tool, you can integrate your HubSpot CRM into lemlist .
This integration will allow lemlist to enrich your HubSpot database with accurate leads info, so you’ll have their 100% synced overview.
Depending on your setup, you can add and update leads in HubSpot due to their activity in the lemlist campaign (such as Replied, Clicked, Marked as interested, etc.)
Following this guide , you can set up your lemlist x HubSpot integration to always know your leads’ status and how to approach them for the best results!
S2 Check HubSpot status via Google Sheets
Once you have a Google sheets list of freshly scraped leads, here’s what you should do before their import to HubSpot or lemlist:
Step 3 Remove low quality contacts
You could have contacts that do nothing but damage your sender reputation .
Any contacts based on guessed email addresses how to create a wordpress multisite or from bought email lists are affecting your open rates. Reaching out to these contacts may be a direct violation or privacy laws within your region. Also, chances these contacts will engage with your emails are pretty slim. This tells your email service provider that you’re sending spam, which may lead to your account being blacklisted.
You can ensure you’re contacting the correct email addresses with lemlist’s free email checker .
Step 4 Remove contacts that never opened your emails
Guessed email addresses aren’t the onl crawler data ones damaging your sender reputation.
Even valid email addresses can decrease your open rates if they never engage with your emails. Here’s how you can list all contacts that didn’t open any of your sent emails.