Setting up a blog to sell it is not an easy task. If you have to abandon yours and want to know its value, you can find the key factors in this post.
Carlos Bravo19
Calculating the selling price of a blog is less complicated than it may seem at first. The reasons for selling a blog are typically loss of motivation, lack of time or other inconveniences that do not allow you to move forward. In a few cases, the intention from the beginning is to create a blog for later sale.
For the seller
A blog can have an emotional value. In most cases, hours and hours of work have been invested in its creation and management. Over time, we have grown fond of it. A buyer does not value that. In no case will he pay you for the hours you have invested in work. In a few cases, creating a blog can be profitable in order to achieve a sale with a high price. What does a buyer value in a blog?
Monthly recurring income exceeding 50 euros per month.
More than 1,000 people registered as blog subscribers.
More than 3 years of indexation in search engines, accompanied by many quality links (e.g. links from universities or digital media).
It includes a generic domain that is “easy” to position in search engines (e.g. “cars.es”).
The blog ranks very well for several germany phone number library commercial keywords (e.g. “buy shoes”).
Why it makes sense to buy a blog
A blog that gets 100 hits a month has no value other than sentimental value for the seller. But even getting to that number can take a bit of time. Your time is worth money. You don’t always have to create a blog from scratch. One option is to buy an existing one so you can move forward faster with growth. Aside from the time factor, there are other reasons for buying a blog:
High affinity of the medium with the products and services themselves, allowing the target audience to be reached more directly.
Increase coverage on the topic to improve position in that segment and work on online reputation as a blogger.
Additional service for clients
To offer news dissemination about their companies and products (always maintaining a high percentage of non-commercial content).
Calculation of the purchase price in the most common examples case of existing income
Let’s talk numbers. Calculating the purchase price of a blog can be very similar to that of any traditional business. One of the basic formulas is to multiply the profits x 24 months. In some cases, 36 months can also be negotiated, but that depends india data a lot on the buyer’s interest. Ultimately, it is the buyer who sets a “market” price and decides with the offer what it is really worth at that moment.