On the road to success for any inbound marketing strategy, understanding who you are targeting is essential. Imagine having the ability to know your customers so well that you can anticipate their nes. Preferences and desires.
This is the essence of the buyer persona. Giving us the ability to reach this level of knowlge and understanding of our audience.
The main objective of this article is to learn how understanding the different types of buyer personas can be key to reaching our audience effectively. Ready to become an expert on the subject? Keep reading!
Definition of buyer persona
A buyer persona is a semi-fictional representation of our ideal customers. In essence, it’s like bringing our data to life. Turning them into real people with unique nes. Desires, and behaviors.
The more thorough your research and data on existing and nurse database potential customers, the more effective your buyer personas will be. The key is to make accurate use of this information to get the most out of these profiles to optimize commercial actions and strengthen relationships with your audience .
Types of buyer personas
Now that you know the definition of buyer persona. Let’s delve into the different categories that this concept has:
Buyer Persona: represents the key figure who has the power to make the final decision regarding the acquisition of a product or service. In many cases, it is the consumers themselves who are looking for the complete guide to central alabama solutions to their problems and, upon finding your brand, they become potential buyers. This type of buyer persona is the main focus of traditional digital marketing, advertising and SEO strategies.
Buyer Persona Prescriber: a person who recommends the purchase of a particular product or service. They usually occupy decision-making or acquisition management roles. Traditionally, these buyer personas have a certain capacity to influence the purchasing decisions of other consumers.
Buyer Persona Influencer
A person whose opinion, positive or negative, has a significant data on impact on purchasing decisions. They usually have a prominent presence in the market and can be found on social networks, mia outlets or mass consumption channels. Identifying this type of buyer personas is essential to direct marketing efforts towards those who can really influence the perception of your product or service.