The first thing we need to know is the meaning of CRO , which stands for Conversion Rate Optimization. We are talking about a series of techniques applied to increase the conversion rate of the target users of our website.
But… what exactly do we mean by conversions? Any action carried out by said user on our page to take a step further in our marketing funnel or conversion funnel.
That is, going from being a mere visitor, lead or prospect to an interested contact, opportunity or even client through the purchase or contracting of any of our services. That is why it is a key strategy for your online marketing, especially important for inbound marketing , and that is why it is essential for your business or brand.
In this article you have what you need to know about CRO to get the most out of it, keep reading and find out more below!
Some important preliminary considerations
We must bear in mind that the CRO ratio is not based on increasing traffic or the number of visits to our portal, but on getting those users who already visit us to convert more and better .
We should not confuse it with SEO/ Search Engine Optimization mint database or SEM/ Search Engine Marketing. These are techniques that allow us to climb positions in organic or paid search results and, as a consequence, increase our web traffic.
Let’s take a practical example
Let’s imagine that we have 1,000 daily visits to our website but only 1% of that traffic ends up buying (therefore, we get 10 sales). CRO is not going to help us increase that web traffic to 2,000 visits and therefore improving your online skills yesterday to 20 sales. CRO directly seeks to increase the conversion of that 1% of visitors who buy up to 5%, in order to then get 50 sales with the same number of visits. In short, it optimizes the traffic that we already receive on our site and makes our digital business profitable.
How can we measure CRO and what factors should we take into account?
The first thing we need to know in order to implement data on techniques that increase CRO is to know our target audience well and their behavior on our website.