Information websites belong to content marketing. Some third-party platforms that introduce brands or products are information websites, such as news or advertorial. What kind of businesses are they suitable for? We all ne this kind of platform when doing brand marketing, because it is a third-party public information network that attracts viewers to learn about brand or product information with a large amount of high-quality content. the user experience and opinions of a brand or product from a relatively objective and neutral perspective, or report some corporate news.
Information website T&D: Title and Description must be attractive to attract visitors to the website, so the optimization of T&D is particularly important.
Use interrogative sentences
in the title to fit the psychology of searchers. Because searchers always search for information with some questions, they will search for questions directly on the search engine.
Information Website T&D
. Cite titles with numbers, such as: 5 methods, 0 methods…, 6 methods… People tend to choose the method that suits them from multiple choices.
Cite number titles
. Use exaggerat adjectives, such as best, fast, and easy, which vnpay database are words that people will want to click on because they all hope to solve their urgent ne s quickly and effectively. Of course, the content of the article must be consistent with the title to provide readers with a consistent and good reading experience; if your article is “not as good as the title”, it will inevitably make people feel deceiv .
Use exaggerat adjectives
Keywords for information websites: You can choose in addition to the various possibilities keywords in the form of questions, that is, the keyword is a short question sentence. This type of keyword can directly become a title. Google prefers this type of question, and the question will form Google’s featur summary (i.e. Google Snippet). The display effect of Google Snippet is richer than the uk data results of natural rankings. It can display pictures, videos and text content. However, not all keywords can form Google Snippet. Usually, keywords with question form, such as: how, what, why, etc. have a greater chance of forming Google Snippet.