Behavioral targeting
Behavioral targeting is one of the most effective digital marketing tools that allows companies to show ads to users based on their online behavior. This approach is based on the analysis of user actions, such as visited sites, clicked ads, search queries, and even time spent on pages. As a result, companies can offer ads that best match the interests and needs of the audience.
Why is behavioral targeting important for
Modern users are exposed to a huge amount of advertising every day. In the conditions of information noise, personalized ads are the greece phone number list key to attracting attention. Behavioral targeting provides:
High relevance: users see only those ads that match their interests.
Improved user experience: personalized advertising is perceived as useful information rather than an intrusive offer.
Increased conversions: behavior-based targeting increases the likelihood that a user will take the desired action.
Save time: users find the product or service
Fact: according to how to measure the effectiveness of link building research, more than 70% of users have a positive attitude towards advertising if it meets their interests.
Behavioral targeting
How does behavioral targeting work?
1. Data collection
The basis of behavioral targeting is the collection of information about users. This may include:
Page browsing history
Actions on websites (clicks, purchases, adding products to cart);
Geolocation and user device;
Frequency and time of site visits;
Data is collected. Using consumer data cookies, tracking pixels, a yandex.Metrica. For example, if a user frequently searches for italian. Campaigns for restaurants or products in this category.
Analysis and segmentation
After collecting data, users are. Divided into segments based on their behavior. For example:
Buyers: users who have recently made a purchase.
Interested: those who viewed. Specific products but did not complete the purchase.
Active researchers: users who are searching for information on a specific topic.
Newbies: users who have visited your site for the first time.
Each segment receives an individual approach to increase conversion.