Today’s consumers interact with brands across multiple channels. To increase effectiveness:
Social media: actively use platforms that are popular with your audience (instagram, tiktok, facebook).
Email marketing: create personalized emails with offers and useful information.
Content marketing
publish useful articles, videos, and infographics that solve your audience’s problems.
Seo and contextual russia phone number list advertising: attract traffic to your site with search engine optimization and targeted advertising.
Fun fact: according to research,
B2c marketing
best b2c marketing tools
1. Crm systems
Crm (customer relationship management) helps manage interactions with customers. Popular solutions: salesforce, hubspot, amocrm.
Helpful tip: set up mistakes to avoid during an seo audit process automation to save time.
2. Email marketing platforms
Services like mailchimp, getresponse, or sendpulse allow you to automate sending emails and track the results of your campaigns.
Tip for beginners: use ready-made templates to
3. Analytical tools
Google analytics, yandex. Metrica and similarweb will help you track user behavior on your website and evaluate the effectiveness crawler data of your marketing campaigns.
Example: track which pages of your site generate the most interest from visitors.
4. Advertising targeting services
Facebook ads manager, google ads and tiktok ads are powerful tools for promoting your products.
B2c marketing
what metrics are important in b2c marketing
The effectiveness of any strategy should be measured using key performance indicators (kpi):
Conversion: the percentage of site visitors who complete the target action.
Average check: average purchase amount of one customer.
Customer acquisition cost (cac): marketing expenses divided by the number of new customers.
Customer retention: the percentage of customers who make repeat purchases.
Egagement: likes, comments, shares and time spent on your site.