Set goals: increasing traffic, increasing conversions, or developing your brand.
Identify channels: blog, youtube, social media, email newsletters, etc.
Create a content plan: approve the publication schedule, topics and format.
Inspiration:
Create a monthly content calendar that includes holidays that are relevant to your audience. For example, create posts for customer appreciation day or other themed dates.
Content marketing
3. Content creation
Here are some formats that might work for you
Blogs: articles on popular topics or answers to frequently asked questions from your audience.
Video: training videos sweden phone number list customer reviews, webinars.
Guides and instructions: step-by-step solutions to your audience’s problems.
Cases: successful examples of using your products or services.
Useful example:
Create a series of articles with practical tips, such as: “5 steps to increase sales with social media.”
4. Content promotion
Even the best content will go unnoticed
Seo optimization: use keywords, meta descriptions and quality titles.
Social media: share how to create quality visual content a step-by step guide content and engage with your audience.
Email marketing: send useful content to your subscribers.
Example of a promotion plan:
Publish blog articles twice a week.
Promote each new post through newsletters
Once a month, launch an advertising campaign for your most popular content.
Content marketing
step-by-step crawler data instructions for implementing content marketing
Step 1: analyze the current state
Conduct an audit of existing content. Answer the questions:
What materials work effectively?
What topics are of interest to the audience
Which channels bring the most traffic?
Useful tool:
Create a table with key metrics for each piece of content: views, engagement, conversions. This will make analysis easier.
Step 2: formulating goals
Example of goals:
Increase organic traffic by 20% in 6 months.
Increase leads by 15% through newsletter subscriptions.