At Distilled, we get a lot of clients who either want to put together a content strategy or in some cases basically come to us with their content strategy and say, “Can you execute on this? Can you help us execute on this plan?” It’s very common for this plan to be, “of big pieces of content that get a ton of links, and we’re going to use that link authority to make our site more authoritative and as a result our entire site will perform better and rank better.”
An anonymous case study
We’ve seen it perform differently in different cases, and in particular it’s performing better on smaller sites than it is on larger sites. So this is a little paraguay number data anonymous case study. This is a real example of a story that happened with one of our consulting clients where we developed a content strategy for them that included a plan to build domain authority because this was a site that came to us with a domain authority that was significantly lower than their key competitors, with all of these sites not having a ton of domain authority either.
We want to create a bunch It was working in a B2B space
relatively small domains. They came to us with this, and we realized that actually increasing authority was a key part of that content strategy and over the next 18 months put out a bunch of pieces that have done really well and generated a ton use an omnichannel approach of press coverage and traction and stuff. Over that time, they have actually surpassed their key competitors in domain authority metrics, and importantly we saw that it was directly related to the increase in traffic that went hand in hand with that increase in domain authority.
But that’s in contrast to what we’ve seen
A with some very large sites in very competitive verticals where they already have very, very high domain authority, maybe they’re already china data stronger than some of their competitors and are adding to that. So adding big pieces of content that get even bigger authoritative links hasn’t moved the needle in the way that it did a few years ago.
This is perfectly compatible with this
A type of setup, where if you’re currently trying to move down or you’re competing for less competitive search terms, then this type of approach can really work for you and, in fact, may be necessary to consider for a more competitive end. But if you’re working on a very large site, you’ve already got competitive domain authority, you and your competitors are all