Write down all the words and phrases that are associated with your topic.
– competitor analysis
Study your competitors’ websites to find out what queries they are ranking for.
3. Using tools to expand the list
– google ads keyword planner
This tool will help you select
additional queries and find out their frequency.
– yandex.Wordstat
Allows you to obtain qatar phone numbers list statistics on user queries in the yandex search engine.
4. Clustering of keywords
Distribute queries into groups
depending on their semantic meaning.
– identifying pages for promotion
Assign a specific page of the site to each group.
5. Competition and frequency analysis
Classify keywords by frequency of use.
Competitiveness assessment
Determine how difficult it will be to rank for each query.
6. Cleaning the semantic core
– removing non-targeted queries
Exclude words that publish research and analytical reviews are not relevant to your topic or do not bring valuable traffic.
– filtering errors. And typos Decide whether to. Rank for misspelled queries.
Semantic core
Tools for forming a semantic core
1. Yandex.Wordstat
– provides data on the consumer data popularity of queries in yandex.
– allows you to see the seasonality and geography of requests.
2. Google keyword planner
– a tool from google for selecting keywords and evaluating their statistics.
– helps you plan advertising campaigns in google ads.