In the ever-evolving digital marketing landscape, diversifying your advertising channels is not just a strategy, it’s a necessity. While Google Ads is the first platform that comes to mind for many marketers when they think of PPC, Bing Ads represents an extraordinary and often overlooked opportunity to reach a different, yet highly valuable, audience.
Bing , Microsoft’s search engine, may not have the same user base as Google , but it also has its own user base, which is often characterized by higher average household incomes and more mature demographics. In this article, we’ll walk you through what Bing Ads is, how it compares to Google Ads, and why it should be part of your digital marketing arsenal.
We will also discuss all the basic information that will help you optimally use the platform’s potential, from account setup to creating effective campaigns, budget management to interpreting analytical data.
What are Bing Ads?
Bing Ads, now rebranded as Microsoft Advertising, is a dynamic digital advertising platform that works similarly to Google Ads, but with iceland phone number list its own unique features and capabilities. The platform allows businesses to place ads not only on the Bing browser, but also on other Microsoft- owned and partner networks. The main advantage of Bing Ads is the ability to target users on the Microsoft and Yahoo networks , reaching a diverse audience that is not as ad-saturated as the audience on Google.
Key features:
- Search Network : Ads appear in Bing search results
- Audience Network : Using artificial examples of successful content marketing intelligence and Microsoft’s vast data, ads appear on a variety of Microsoft and partner websites.
- LinkedIn Profile Targeting : A unique feature for Microsoft Advertising that allows for precise targeting based on LinkedIn profiles.
How Bing Ads differs from Google Ads
Although Bing Ads and Google Ads have much in common as search engine advertising platforms, there are a few key differences that set them apart:
- Market share and audience : Bing job data has a smaller market share compared to Google, which can mean less competition and lower cost-per-click (CPC) rates.
- User demographics : Bing generally attracts an older, more affluent demographic that has different web browsing habits than the typical Google user.
- Integration with Microsoft products : Bing Ads offers unique integration with other Microsoft products, such as LinkedIn, which expands targeting options.
- Advertising network reach : Bing Ads reach extends across the Microsoft and Yahoo networks, including sites like MSN and Outlook.com.