When you think of a portfolio, japan whatsapp number data you may think of an artist or writer. But creating a digital marketing portfolio can be a game changer for marketers.
A portfolio can help you stand out to recruiters and employers if you’re looking for a promotion, a new job, to promote your wares as a freelancer, or start a side hustle.
Most modern marketing roles require a degree of creativity. For example, marketing campaigns require good copy, eye-catching imagery, or great use of video to grab someone’s attention.
Even if you’re in a more data-focused role, it can be important to show how you manipulate information to guide marketing activities and provide insights into customers to enable optimization.
How do you know when to use a CV or portfolio?
Whether to use a CV error not taking into account the sound in different
or a portfolio as a marketer depends on the type of role you’re applying for, the stage of the hiring process, and the nature of your work.
CV/Resume
- The starting point for most marketing roles is that employers will want to see a CV or resume
- Ideal for applications when you need to submit a concise document summarizing your qualifications
- Your work isn’t visual so your achievements (e.g., KPIs, analytics results) are best summarized in a CV format
Portfolio
- Ideal for showcasing creative work to potential clients, employers, or recruiters at the interview stage or at application if it’s requested
- Useful in interviews, pitches, or networking to provide proof of your skills and outcomes
- This is particularly important for freelancers or professionals in creative industries (e.g., graphic design, user experience (UX), or content creation)
What should you include in a portfolio?
Before you start creating your digital portfolio, egypt data
it’s important to know what to include to ensure you’re providing all the information you need to land that job interview or impress your potential new boss.In terms of how big your digital portfolio should be it depends on where you are in your career and what examples you have to show. The art school Daisie recommends that if you’re just starting out you may not have that many examples so just pick two or three of the best.
If you’re using the portfolio to apply for a job, keep it concise and focused on the role you’re applying for. You can showcase more work on your website if you want to showcase a wider range of your work.
Here are the elements that a digital portfolio should include.