Since September 2023, the app has been installed 44 million times, and the number of video views per day has reached 2.9 billion! VK Video is back on top .
In addition, the number of authors on the platform increased by 52% , and the audience itself exceeded 72 million people monthly.
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VK video shows a big growth in reach, which small business email list means it’s worth taking a closer look at this platform to popularize your business through expert video content.
Ideal Time to Post on Telegram
Social media analytics and management service LiveDune conducted a study : to find out whether there is a prime time in Telegram, colleagues analyzed more than 11 million posts in 30 thousand channels.
And here’s what we managed to find web scraping with python: a beginner’s guide out: Telegram does not adjust content to the interests of users, like, for example, VKontakte. Therefore, the likelihood of reading a post depends on the time of publication.
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To get users’ attention, it is best to publish closer to midnight, as such posts collect the most views.
The best time to post on Telegram is from spam data 11 pm Friday to 1 am Saturday and from 11 pm Saturday to 2 am Sunday.
The worst time to post is 6 a.m. (any day of the week) and 10 a.m. on weekdays. In the first case, subscribers are still asleep, in the second, apparently, they are busy with work.
Take this data into account and adapt it to your situation, needs and audience behavior. Wishing you wide coverage!
Major bloggers are losing reach
Several important trends are being observed in the field of influencer marketing.
First, big bloggers are losing their dominant position.
Blogs with 10,000 subscribers tend to have higher engagement than a million-subscriber account.
Engagement in publications by major bloggers is 1-2%, and in microblogs it can reach 10%. And such integration costs 50-70% less. This is the conclusion reached by colleagues from “Likeni”.
Why does this happen?
The thing is that microbloggers often target a niche audience, which allows brands to accurately hit their target audience. Microinfluencers are also more open to experimentation and can offer non-standard advertising solutions.
Therefore, it is better to test the effectiveness of collaborations by working with microbloggers: the probability of catching your target audience is higher, and the cost of an error will be significantly less than with their more popular colleagues.
Of course, if you approach the choice of an influencer correctly and first analyze the needs and interests of your target audience.
Secondly, long-term partnerships have become more profitable than one-time integrations.
Long-term partnerships are more profitable because when a blogger collaborates with a brand for a long time, integrations cease to be perceived as advertising.
Judge for yourself: people have become more committed to content that seems authentic to them, 60% of respondents confirm.
This is not surprising: the audience understands the product better when it becomes part of the life of their favorite blogger. Therefore, campaigns based on long-term relationships give 2-3 times more conversions than one-time integrations.
Thirdly, legislation in the field of influencer marketing has become stricter.