Writing SEO text means knowing how to please Google and Internet users ! But how can you optimize a text for SEO without penalizing either? I suggest you discover the ways to do this in just 10 steps !
Quick read: an infographic to optimize SEO text
As you read the rest of this blog post, you will find details on each of these elements.
Definition of an SEO text
The goal of SEO text is to position itself among the australia email list first results displayed on Google . Thanks to this visibility , it attracts organic traffic to your website. As a result, you can achieve your business objectives and make your actions profitable .
To write SEO-optimized text, it is essential to have at least basic knowledge of natural referencing . Furthermore, digital reading has its own editorial rules . Generally speaking, an Internet user is in a hurry and is subject to many sources of distraction.
Another key point is to be aware that competition is fierce. Therefore, if your text does not quickly meet the needs of your reader, they will look elsewhere for the information they need. When you write SEO-optimized text, you want to respect the recommendations issued by search engines while offering content suitable for reading on the Internet .
If you would like to explore these topics in more depth before starting to write your SEO text, I invite you to read the following articles:
- How the Google search algorithm works and its history ;
- How to achieve good quality web writing?
- The different types of SEO texts
SEO copy can be written in several ways
This depends on the information you want to convey and the results you want to achieve. However, the 10 writing steps you’ll find in the what investors need to know about venture building studios rest of this article can be applied to all the types of publications detailed below.
I also remind you that referencing your content on Google is an action that you carry out over the long term . This is why, in the vast majority of cases, I recommend that you create timeless texts , which persist over time and do not expire. This is what we call “ evergreen content ”.
- Website page : take special care with your home page and your service pages.
- Product sheet : short and complete, the brazil data description of your products must be easily readable while being optimized for SEO.
- Blog post : answer internet users’ questions and demonstrate your expertise.
- Online press article : provide information on current events in your field.
- Storytelling : Tell a story that resonates with your readership (perfect for an “about” page).
- Copywriting : optimize your content to drive sales (suitable for conversion pages).
- White Paper : Convey detailed technical information in a downloadable PDF document.
- Guide : Compare products or inform your audience accurately and comprehensively.