Customer retention is philippines whatsapp number data
one of the most important elements of successful company operations. According to the Pareto principle, 80% of your revenue comes from 20% of your existing customers.
To make sure your customers remain loyal and continue increasing their LTV (Customer Lifetime Value), you need to help them succeed with your company. To do that, it’s imperative to improve the quality of communication.
Email is an effective communication channel that opens up tremendous marketing possibilities. Streamlining your email marketing efforts can help you increase retention and maximize revenue.
Let’s take a closer look at improving customer retention through email marketing.
Recover Inactive Customers
Many customers make because venture building is the most successful way for large corporations to innovate
one purchase from your company and stay dormant for many months or even years. Since you have their email address, you can use any opportunity to recover these sources of revenue quickly and effectively.
By designing a high-quality recovery email, you can bring a customer back. All you have to do is catch their attention once again. Some companies choose to send appealing offers, based on the customer’s information and history with the company.
Before sending a recovery email, it’s imperative to check if the email address is still active. One of the ways to do it is by using an email verifier. This software can provide information about email addresses on your list to keep you from sending messages that never reach the recipient.
Segment Existing Customers
Email marketing lack data tactics allow you to target several groups of your target audience simultaneously. All you have to do is segment them by preferences, needs, buying behavior, and other relevant categories.
When you use a personalized approach to designing emails for each customer segment, you improve your chances of satisfying your existing customers.
For example, sending a promotional offer for a discount on a specific product may be suitable for just one category of your audience. Sending this offer to your entire email list can be counterproductive.
Research shows that customers are willing to pay more for a more personalized approach. Email marketing can help you do just that.