setting up accurate conversion tracking is essential to creating a successful campaign. You must create conversions that not only make sense in google ads, but also directly measure the success of your business.
The closer your conversion goals in google ads are to real kpis in your business, the easier it will be to manage your campaigns. This will allow you to quickly identify successful campaigns and abandon keywords and campaigns that aren’t profitable.
If you’re an ecommerce business, it’ll be easier to set these goals. You can simply import your sales and revenue metrics from google analytics into google ads.
If you’re a lead generation business, this becomes more challenging. However, by setting a conversion goal (such as lead form submissions or phone calls from your website), monitoring this becomes much simpler.
3. Review your search terms weekly (if not daily)
google will display the percentage of all searches where users clicked on your ad. These appear in your account as “search terms.” reviewing these searches is a step that many business owners overlook albania phone number library or often ignore. For the types of campaigns where google displays search terms, it can be the difference between success or failure.
Even if you have created the best keyword list, it is important to verify actual searches. A quick check of these search terms every day can save you thousands in your marketing budget. Review each term, and if it is not a search you want to be matched to, block it with a “negative keyword.” negative keywords will prevent your ad from showing on a specific search.
In our example, if you add “near
As a negative keyword, then searches for “buy dog food the term social media listening near me” or any other search containing “near” will not appear.
If you find that searches you match frequently are converting and are not in your account, you can add them as keywords. This will give you more control over those terms.
4. Create an organized account structure
the basic building blocks of google ads are campaigns, ad gambler data groups, ads, and keywords. Each campaign has one or more ad groups. Ad groups then have keywords and ads nested within them.