If you’ve made it this far, you’ve probably already realized that reciprocal links have a lot of potential to bring benefits to any website. First of all, the strategy helps to increase website traffic, since users from other websites will click on the link to one of your pages. This new audience can also result in more leads.
In addition, the company
has the opportunity to improve brazil email list the user experience, since when commenting on a subject that is not its specialty, there is a link to someone who will know how to speak more authoritatively about it. This also makes the website a reliable reference that takes into account the user’s needs, thus improving its position in the SERP results. In addition, links increase interaction with the content, which is great for showing the website’s relevance to Google.
Finally, there is an increase in domain authority, which brings benefits such as making it easier to rank content on Google, for example, increasing the position of pages in the SERP.
In what situations can reciprocal links be bad for your SEO?
One of the situations, in addition to the possible penalty from Google, is when you benefit your competitor’s SEO. This is a point that companies should pay close attention to. This is because, although reciprocal links need to be between websites that have a relationship, it does not mean that they need to be competitors.
Let’s imagine 10 best diy website builders 5 free updated 2024 a piece of content from a clothing store whose subject is “New Year’s Eve looks.” It could include links to certain pieces of content from a shoe store that help the persona put together a complete look. Do adb directory you notice that the companies are not competitors but are related to each other? This should be a priority.