Knowing this year’s video marketing trends offers countless benefits, such as increased organic traffic, audience loyalty, user satisfaction, and much more. That’s why we’ve listed 4 examples below.
1. SEO for videos
SEO consists of search engine optimization mechanisms, such as Google and social networks, to facilitate the satisfactory finding of content. You may already know about this tool for web writing. However, staying up to date with video techniques is equally important.
After all, when you use a keyword in
Google search engines, for canada email list example, you have access to different content. This includes the main news, Knowledge Graph section, featured snippets, web page links and often videos.
To understand better, take the test with the keyword Oscar 2022. In addition to the elements already mentioned, Google offers the user hierarchically videos with better positioning, according to SEO. Therefore, investing in techniques to optimize this format helps your content stand out from the crowd.
For example, you can include the keyword in the title, description, and file name to make it easier for algorithms to index your content. In any case, always keep up with SEO updates, which change as new discoveries are made to satisfy your audience’s search.
2. Short videos
One of the main learning management systems: revolutionizing e-learning practices reasons for the popularity of videos is the speed and ease with which they convey information. Given this demand for quick content, short videos have also been increasingly gaining popularity among viewers.
Proof of this is Instagram adb directory Stories , which allow you to post videos of up to 15 seconds. Naturally, you can create new audiovisual content to complete the information. However, following this logic can reduce audience retention and the reach of a profile.