Other resources for short videos are the aforementioned Reels and the social network TikTok. This explains why it has become so rare to get a viral video that is considered long. After all, the current consumer, 5.0, is considered more impatient and demanding than previous versions.
This also helps explain WhatsApp’s update to speed up the speed of audio messages sent, which saves users time. Also, consider that many people have busy routines and little time to absorb in-depth content. Therefore, knowing how to summarize information in videos is essential.
3. Use of storytelling
The storytelling format usa email list has been prominent in content production for some time now, and this is increasingly being applied to videos as well. This is because telling stories helps to entertain the audience around a topic. Therefore, it is possible to create a connection between the company and the user.
To better understand this, you can analyze recent viral marketing videos. Among them, we can highlight the brands Nike, Coca-Cola, Dove, Airbnb and many others. All of these examples are loved by consumers and manage to convey messages in audiovisual format through entertainment.
As mentioned, today’s audience
Demands quick and easy information to absorb during a busy routine. So, storytelling in videos fills this gap. In addition, using this format is a way to make a company’s culture, values, and other aspects clear.
Therefore, aspects directly adb directory related to sales take a back seat. The main objective is to connect the company with the public and increase their awareness of it. Once this is done, they can advance in the funnel stage and finally have access to such information.
4. Live Video
Those who know how ultimate guide on how to get the whatsApp green badge to do it live, and especially in the first months of the COVID-19 pandemic , this format became much more popular. This is because it allows for greater closeness with those involved. This is the case with artists, whose silly mistakes and authenticity became even more evident and helped to connect them with the audience.