Step 1. Defining the goal First, you ne to formulate what action you expect from your visitors: buy, subscribe, leave a request, etc. The more expensive the product, the less hope there is that the visitor will imm iately decide to buy it. If you intend to sell premium custom furniture on the landing page, then there is no point in organizing a button that encourages making a purchase.
Such things are not bought spontaneously
It is better to offer the visitor to fill out a fe back form so that he can talk to a consultant and dispel his doubts. You can motivate a person to provide gambling data japan their contacts by promising, for example, useful content on a relat topic (guide, secrets of mastery) in return. Stage 2. Target audience analysis It is important to collect information about the target audience when creating a landing page that sells. It will help you understand whether customers have doubts about the product being offer and what their expectations are.
Having this information, you can prepare
To localize objections and select a number of arguments in favor of the upcoming purchase. It is recommend to create a sales landing page for post-purchase touchpoints also ne to be consider a specific segment of the target audience, and not to mix offers for different groups. Information about potential clients is accumulat in sales departments.
Researching competitors’ landing pages
To do this, it is recommend to determine who exactly is a competitor: use a search query on a similar topic, analyze the first 5-7 results according buying house b to certain criteria. For example: the way the announcement is present , ideas for catchy design, the most popular tariffs, preferr platforms for placement. It is important to find out what marketing channels competing companies use, what queries are us to promote the brand.