A drink as delicious as coffee shouldn’t just be sipped, paid for, and left. Slowly savoring each sip will create an amazing taste. Coffee shop owners know that their customers want a better experience when drinking coffee.
4 Tips for Starting a Loyalty Program for a Coffee Shop Business | Wificolony
This is why every coffee shop entrepreneur must create a loyalty program for their coffee shop consumers. So, how do you get customers to regularly stop by your coffee shop? Here are 4 tips you can consider:
1. Target digitally literate customers
Not only modern urban communities, currently in villages there are many coffee shop businesses that carry a digital theme. In other words, WiFi marketing is a mainstay weapon for coffee shop entrepreneurs to market various products and promotions that are running.
Customers can get the latest information about discounts, promotions or coffee drink products offered. Furthermore, currently some coffee shops already have facilities to pay using mobile phones to create a practical and modern coffee drinking experience.
2. Payment via app
In 2016, 22% of sales at popular coffee shops like Starbucks were made through their own app. While paying with mobile may seem complicated, consider that this is a great first step in creating a customer loyalty program.
A dedicated app will simplify the payment system for regular customers who want to skip the queue as quickly as possible. The app can also add a special barcode that the barista can scan from their phone to speed up the transaction.
Not only that, mobile payments via app also allow companies to get customer emails. This allows business owners to manage customer emails to offer special programs or promotions such as discounts or vouchers.
3. Wi-Fi marketing
To download the app or market various attractive promotions that have been created, you can work with a WiFi marketing provider. WiFi marketing providers and WiFi analytics can work together to customize the free WiFi signup page. What better market for your app than regular customers who access your WiFi marketing network?
With WiFi marketing, message on australia telegram data the signup page to convey other special promotions or programs.
4. Drive repeat loyalty programs
A digital loyalty program has many advantages do not get a quote from an agency over membership cards to encourage rep by lists eat purchases. As a first step, your coffee shop business will know which customers like lattes and which like plain coffee, and many other preferences. If you are having a special discount on latte drinks, then let the latte-loving customers know about it.