Customers in the millennial era have changed the marketing concept that has been so far to be practical and fast. The emergence of various applications, websites and social media, makes it easy for customers to order food and drink menus at fast food restaurants just from the palm of their hands.
4 Ways to Increase Customer Loyalty for Fast Food Restaurant Businesses | Wificolony
It is no wonder that this behavior encourages fast food restaurant entrepreneurs to change their marketing strategies in order to increase the growth rate of their business. At the same time, customers still enjoy buying or shopping at physical stores. So, how can fast food restaurants overcome the challenge of maintaining customer loyalty? There are 4 tricks that can be applied, read on to find out.
1. Latest study to increase
The big question about how fast food restaurants can increase customer loyalty has been answered through a recent study. The study conducted by Euclid Analytics and EKN Research found that franchise fast food restaurants can increase customer loyalty by offering free Wi-Fi in their restaurants.
Euclid and EKN surveyed 60 of the most popular fast-food cambodia telegram data restaurants in the United States to understand how they are leveraging free Wi-Fi to make dining more enjoyable. Based on respondents who have used free Wi-Fi from fast-food restaurants, more than 80% are implementing analytics to learn about customer behavior. Restaurants then use to provide new, more relevant services.
2. Customer engagement
Wi-Fi provides an easy channel to capture customer make a positive impact early on demographics through a login process. Once a customer has opted in or signed in to a Wi-Fi network, they can be identified based on t by lists he options they have selected. For example, opting in to receive offers, promotions, and enhanced services (i.e. in-store concierge). Even better, shoppers and customers.