Best Popup Plugins for WordPress with Exit Intent Technology

In this article, we’ll explore what makes a great popup plugin and take a look at what the best WordPress popup plugins look like.

What is Exit-Intent Technology?

Exit intent technology is a behavioral tracking feature that detects when a user is about to leave a web page. It monitors the sms promotional campaign user’s cursor movements, scrolling patterns, and time spent on the site. Once the system senses that a visitor is about to leave (for example, when they move their mouse toward the browser’s close button or address bar), a targeted pop-up is triggered.

These popups are extremely effective because they grab the visitor’s attention at a critical moment and offer incentives like discounts, free downloads, or subscription forms before the visitor leaves, potentially turning an existing user into a convert.

Why use exit-intent popups?

Exit-intent popups are proven to help reduce abandonment rates and increase engagement by providing visitors with relevant and timely offers. Here are the reasons why businesses, bloggers, and e-commerce sites love using them:

1. Reduce shopping cart abandonment: In e-commerce, exit-intent popups can offer discounts or promotions to customers who are about to abandon their carts, prompting them to complete their purchase.
2. Grow your email list: Many marketers use exit-intent popups to offer free resources or newsletters in exchange for the visitor’s email address, making it a great tool for building an email list.
3. Increased engagement: Exit-intent popups can also promote blog posts, product recommendations, or special offers, enticing visitors to stay on your site longer.
4. Less intrusive: Since exit-intent popups only appear when a user is leaving, they are less likely to disrupt your visitor’s browsing experience than other popup types.

Features to note in popup plugins

Simple popup window creation

Have you ever downloaded a plugin that took you hours to figure out? And even then, you still got a lot of it wrong?

Learning new things is always frustrating, especially when you want to produce results quickly. That’s why we recommend using a popup plugin that’s designed with simplicity in mind.

For example, it has a drag and drop user interface. With this setup, you can create fully functional popups in a matter of minutes. And you don’t need to know even a little bit of coding language.

Of course, the platform should come with high-quality templates so that your pop-up looks attractive. If the design is not responsive (runs on any device), then this is a no-go.

This brings us to our next point.

Popup plugin included with Responsive Popup template

You’re a business owner, not a coder, and you’re not a designer. So why spend hours designing the best look for your popup?

It’s better to use a platform that makes everything easy. For example, it should come with a variety of fully responsive templates.

This means that it will adjust to the screen size of the device your visitor is using. You don’t want to run into issues with mobile visitors not being able to complete or exit your popup.

A poor user experience is a quick way to make visitors leave for good.

Some of the features you’ll want from your popup platform include:

• Lightbox
• Full screen popup
• Top and bottom bars
• Side pop-up (in multiple locations)
• Mobile Pop-up

The more features you have, the easier it will be to create marketing campaigns that are unique and appealing to your specific audience. It will also help make experimentation a breeze.

Access pop-up campaign data

Once how to write a ps in an email: a complete guide your popups are up and running, you’ll want to keep a close eye on their performance. Without statistics and data, you won’t be able to tell if your popups are performing well.

As we mentioned, experimentation is necessary as it helps to increase your conversion rates. The popup plugin you implement should come with data reporting for each campaign to determine which campaign performs better and why.

If you haven’t already done so, you should test different headlines, offers, and calls to action.

Advanced positioning tools

The last thing you need is to attract leads from the wrong audience. One way to ensure you don’t do this is to use a highly targeted pop-up campaign.

This is easier to line data do when you use a platform with advanced targeting tools. For example, you should be able to show popups to visitors based on their traffic source.

This will allow you to target users coming from social networks, search engines, or unique URLs. You should then be able to segment your popups based on time of week or day (based on analytics reports).

This improves the user experience by limiting the number of times a user sees the same popup (and whether or not they’ve already opted in). This way, they won’t be annoyed by the same old popup appearing.

One way to control this is to create pop-up campaigns that target new and returning visitors separately.

Popup plugin for unique visitor actions

We discussed the importance of context and how it can help increase conversions. It’s all about reading your audience’s mind.

While this may not be possible, there are some tips you can use to increase conversions. For example, you can use exit-intent popups for users who are about to click away from your site.

Technology makes monitoring simple. Once the mouse moves from the window towards the X button, the pop-up window is triggered. In this offer, you want to focus on capturing the emails.

You can offer a coupon code in exchange for a free download of an eBook, white paper, or case study.

Other behaviors you can use to trigger a popup include:

• Scroll to the middle or end of the page
• Stay on the page for a certain amount of time
• Click multiple times on the page
• Click on a specific image or link

The idea is to display popups that are relevant to the visitor’s behavior. For example, if you sell home improvement products, it doesn’t make sense to show a popup for an eBook on how to build a home garden to someone who is looking at faucets.

Ability to integrate with email and CRM systems

It’s great that you use a CRM to manage customer relationships and email campaigns to keep communicating with prospects.

The problem with technology is that it gets complicated as you add more and more tools. Yet, you need them all to be successful at what you do – grow your business.

That’s why it’s essential to use a platform that integrates with other tools to make your job easier. This is no different with a pop-up platform.

You need a tool that can integrate with relevant platforms, such as CRM and email software. Some popular popup platforms that should integrate include Hubspot, Zapier, MailChimp, iContact, Powerlink, and Get Response.

Ability to perform A/B split testing experiments

Experiment – ​​there’s that word again. If it comes up multiple times in a conversation, you can’t deny its importance!

Since it is so critical to the success of your marketing campaigns, you need a tool that makes setting up these experiments as easy as possible. We’ve already talked about being able to review performance reports.

But to get these, you need to create A/B tests for each popup. As we mentioned, it’s good practice to test different headlines, CTAs, and offers.

However, you only want to change one thing in each test so you know exactly what caused your campaign to improve (or decline).

The popup platform you want should make it easy to set up A/B tests (for example, in a minute or less). You should then be able to compare campaigns by trigger, interaction, timing, and pattern.

Scalability for company expansion

Eventually, your business will grow larger. When that happens, you’ll need a way to easily add team members.

So, in order to accomplish this, you need a pop-up tool that allows you to add and manage users. Then create separate accounts for each customer – all visible from one panel.

You should also be able to control the access level of the users so that they can only manage the account they are attached to. It sure beats sharing a single account and dealing with version control issues!

AI tools to optimize results

There’s only so much you can do as a human – why not enlist the help of AI so you can get help optimizing your results?

For example, Poptin offers autopilot triggers that help you determine the best time of day to display your popups. It also learns visitor behavior, performs tests, and provides reports on the best and worst performers.

This is a great option if you don’t have the time to do all the A/B testing yourself.

So what is the best popup plugin for your WordPress website?

Well, when you look at PopTin , who can deny that it is not one of the top WordPress popup plugins?

It has all the listed benefits and features. So if you are looking to grow your business with popups, Poptin is an excellent choice.

But don’t take our word for it – sign up for the SearchGPT waiting list and start creating your own Poptins!