According to the WiFi marketing platform from the Unit States, marketing and customers can connect via mobile devices to increase business loyalty and sales.
WiFi Marketing and Increasing Customer Loyalty, How to Do It? | Wificolony
In the 3 years since its founding, this WiFi marketing platform has grown to 25,000 places in more than 40 states.
The method is simple, they improve 3 main functions of WiFi marketing as: Customer Analysis, Social WiFi, and Campaigns.
1. Customer Analysis
Customers who have smartphones equipp with WiFi will certainly not hesitate to use the free WiFi that your business has provid.
Whether it’s a shop, restaurant, cafe, office or whatever, generally customers are very happy to use WiFi for free.
Well, you can integrate this opportunity with the WiFi application which will then detect customer smartphones and provide interesting analysis information.
You can use this information to identify the number of visitors, frequency of visits and duration of visits bas on their location or other demographic characteristics.
So, it can be said that with WiFi marketing, you can also recognize customer behavior to prepare a more effective marketing strategy.
2. Social WiFi
When they first access WiFi, customers will be direct to a landing page that represents your brand and business.
This allows customers to log in with social media accounts, business emails or other accounts that can establish an important relationship iran telegram data between the customer’s digital profile and the physical behavior of each visitor.
3. Campaign
After obtaining and managing customer data from boost your inbound strategy with the latest from content hub mobile devices, the WiFi marketing platform can then be used to send messages via SMS or email.
Communicationeach customer can be adjuste cz lists d bas on demographics and customer behavior patterns or habits. For example, if a customer has visit your store for the third time, then he or she is entitl to a free coupon or voucher.