Here, unbound proposes the use of inbound and outbound simultaneously. Using remarketing not only to reach those who had contact with the brand and gave up, but to deliver valuable content (bottom of the funnel) to qualified leads on social media.
To do this, you can create personalized tracking pixels, with the aim of reaching them or people with a similar profile.
The focus at this stage is to optimize customer conversion as much as possible, leading them to make a purchase and experience the first moment of truth.
Unbound Marketing to stimulate shared experience
After making a sale, you need hong kong email list to turn these customers into true brand promoters.
When they actively share their experiences with your products or services through the creation of spontaneous content, customers become a very important brand asset.
In inbound marketing, we propose acquiring brand promoters in a strictly organic way. However, unbound marketing proposes optimizing this process.
A paid media campaign can take the customer beyond their own experience and into a shared experience.
In this way, the shared content becomes a stimulus for other people to get to know the brand, providing feedback to the process in an optimized way.
What are the benefits of Unbound Marketing?
Now that you know a little more about what unbound marketing is, let’s talk about its benefits. After all, they will be the reason for choosing this strategy. Stay tuned.
Deep customer knowledge
Because it is a very afb directory well-designed strategy, you will be able to gain a deeper understanding of your customers’ lifestyle habits — not just purchasing habits.
Unbound marketing is 13 free content calendar templates to download based on the online journey of your current and potential customers. Therefore, you need to understand what they do during the day and define the contact points correctly, delivering the right message at the right time.