Enough of shiny marketing lectures full of interesting information, but you can hardly incorporate them into your business , especially if you are a smaller company. This is exactly what the founder of Včeliště, Josef Řezníček, said to himself and decided to organize regular informal meetings, which he named Kafe a marketing. And we asked him a few questions about this event.
Hi Pepa, let’s go straight to the point
The name Kafe a marketing is derived from the nature of the event. When I go to coffee with someone, I know that it will be a pleasant conversation , where we can all new zealand whatsapp number data talk openly and discuss topics in depth. That’s exactly how it is with our colleagues in Včelište. And we often and gladly open the topic of marketing over coffee. That’s why Kafe and marketing are absolutely appropriate for us.
You can imagine a situation where you go to a coffee with a friend and chat after work. No shiny slides and ultra-modern cases, but most people won’t get anything out of them make a positive impact early on . At the Kafe a marketing event, where I have taken on the role of moderator, we will talk about what marketing in the guest company really looks like , what works and what doesn’t. I would be very happy if there were also negative experiences from practice, steps that did not go very well. Guests don’t usually brag about it at events. At the same time, these are the important experiences for everyone present. The event is not only about marketing, but also about going to coffee with someone, meeting new people, chatting with others from the field, relaxing after work, switching off and having fun.
You mentioned shiny slides and negative experiences. Cou loan data ld you elaborate? So how will Kafe and marketing be different from traditional lectures?
Personally, I often go to various marketing lectures
Meetings and conferences. And what annoys me about many of them is that the speakers present ideas and solutions that their audience can’t implement . Either it is something specific, out of the ordinary, or it would cost a lot of money. Although it looks nice on the outside, for example when artificial intelligence and other buzzwords are involved, in practice people just find out that it is not their way. In Včelište, we wanted to organize regular meetings of marketing people for a long time. But the goal was to create a concept that would not be just another event of the same kind, of which there are many in Prague and other cities recently.