very powerful sites, then our kind of assumption is that you’re going to need to look more at user experience, conversion rates, and intent research.
Are you satisfying the searcher’s intent for competitive head terms?
What does someone who performs this search actually want to do? Can you make sure they don’t go back to the search results and click on a competitor? Can you make sure that they actually stay on your site, they get to do what they want to do, and it all works out for them, because we think that those kinds of things are going to be very powerful in moving up to the very top of the highly competitive head terms.
Google explained that
So when we’re working on content strategy or putting our creative team to work on these kinds of things on big sites, we’re more likely to be creating content designed directly to rank. We might be creating content based on a ton of that research, and we’re incrementally refining those things to try and say, “Have we really hit the perfect intent for this highly competitive top term?”
Is it as easy to buy/subscribe as it is to return/cancel?
What we’re seeing is that it’s more likely to move the needle up at the top end of a large site than to increase its domain authority. So I hope you panama number data found this interesting. I look forward to a lively discussion on this in the comments. But thank you for joining me for this week’s Whiteboard Friday. I’m Will Critchlow from Distilled. Take care.
Featured snippets, a vehicle for
A voice search and answers to our most important questions, have doubled up on the SERPs — but not in the way we usually mean. This time, instead of appearing on twice as many SERPs, two snippets are appearing on the same SERP. Hooray!
In all our years of obsessively focus on mobile audiences most purchases chasing pieces, this is one of the first documented cases of them doing something different. And we’re here for it.
While it’s still early days for the
Double Snippet SERP, we’re giving you everything we’ve found so far. And the most important thing is: double the snippets means double the opportunity.
Google’s case for double-snippet SERPs ,Can you fulfill that intent?
The first time we heard mention of china data multiple snippets per SERP میں تھاGoogle’s “reintroduction” of Featured Snippets in late January.
Not yet launched, details on the feature have been a bit sparse. We learned that it’s “intended to help people find information better” and “could eventually help with cases where you might get conflicting information when you ask about the same thing but in different ways.”