In B2B, you are more likely to win a company as a customer
We can control all further classifications of the phases in HubSpot with workflows, i.e. automation processes. For example, we can […]
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How do you effectively manage the lifecycle phases in HubSpot?
A lead is, so to speak, the lowest evolutionary level. These are contacts that were created manually because, for example, you
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What is the problem with the lifecycle stages provided by the HubSpot system?
For many HubSpot customers, it is difficult to distinguish between subscribers, leads, marketing qualified leads and sometimes lifecycle stages sales qualified
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Lifecycle phases in HubSpot – less is often more
Lifecycle phases are criteria often used in marketing and sales to map the stages from newly acquired leads to customers
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Generating your own leads in this way has several advantages
Permission-based marketing: Inbound marketing is also called “pull marketing” because you attract leads with good content and several advantages thereby
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Purchased leads do not necessarily have
Lack of relevance and wastage: Depending on the source of the purchased leads, you may acquire a lot of data that
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Purchased leads also almost always have the following disadvantages
In telemarketing, the use of purchased leads is also conceivable in certain cases: If you have a very narrowly defined
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Buying leads – does it really make sense?
In sales, everyone is hungry for new leads! And that’s quite clear – after all, good leads are the basis
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Application and success measurement
Targeted follow-up measures Your lead magnet was so attractive success measurement that users downloaded it or participated in it –
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Fast and uncomplicated availability
Appropriate placement The best way to promote your lead magnet is to use your own landing page and link to
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Is Artificial Intelligence the Future of Marketing?
In 2023, artificial intelligence has rapidly gained importance, becoming a topic of great relevance . This is evident from the exponential increase in