While email marketing russia whatsapp number data is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open Rate (CTOR) is one of the most important indications of the quality of your email campaign.
This rate demonstrates how well you design your messages, how good your customer segmentation is, how you maintain email list hygiene, and much more. Calculating this rate can help evaluate the digital marketing campaign and make important adjustments.
Let’s take a closer look at what CTOR is all about.
What Is CTOR?
Click to Open Rate is the why lean startup changes everything percentage of email recipients who click on a link inside your email related to the number of people who opened it. For example, if you send 100 of emails, 50 recipients open it, and 5 people click the link, your CTOR is 10%.
Unlike email open rate which gives you an idea of how well your subject lines and segmentation are working, CTOR also shows how engaging your email message is.
Let’s say you send out 100 unique emails. Subscribers open 50 of them so your open rate is 50%. Sounds great, right? Not always. If all of these emails end up in the trash folder, you aren’t achieving your marketing goals.
Now let’s say that 5 people out of these 50 clicked the link.
Defining Key Email Marketing Metric
When you design an lack data email marketing campaign, you have many tools available. To measure the success of your tactics, you look at:
- Open rate – how many recipients open your emails.
- Clickthrough rate – how many recipients clicked the link inside your email.
- Unsubscribe rate – how many people unsubscribe after successfully receiving an email.
All of these metrics mean different things. Some of them help you understand how well you design your emails. Others evaluate your ability to create high-quality offers. By combining the information you receive from these rates, you can get a better idea of the quality of your campaign.
CTOR differs from all the other metrics by its ability to provide a quick insight into the health of your email marketing campaign. You can immediately see the potential of your emails and the possibilities for improvement.