Infographic tools, both free and paid, allow you to present data in an attractive and clear way . An important practice, now in common use, that allows you to explain a concept to people, tell a story or describe a process with simplicity. into an easy-to-understand visual format has become an important and widespread practice online. A great way to complete the text of a company blog or web page or to use on social networks to illustrate a concept and attract users’ attention. But why are infographics increasingly used in the world of marketing?
What are the advantages
And what are the tools that can be used easily, even if you are not a graphic designer? Let’s find out. Infographics and Marketing: Why Are They So Important for Communication? An infographic is a graphic content that combines numbers, images and information in a clear and complete graphic. Compared to a text, it is a faster content to decode and memorize . According to neuroscience, in fact, people are “visually oriented”, that is, they process 90% of.
The stimuli that come from the eyes in less than a tenth of a second
Visual language, therefore, confirms itself as “the best tool for speaking to what neuroscientists define as the ‘fast brain’, that is, the part of the mind that unconsciously and automatically manages over 90% of our intellectual and indonesia email list decision-making processes”. At a marketing level, other studies, surveys and research – including “ Personalized, Interactive Content Experiences ” by Mediafly – underline the crucial role of relevant content (such as infographics, quizzes, games and dynamic presentations) recommended to attract attention and share content to be remembered over time.
Types of infographics For each situation there is a specific infographic to use
For example you can choose between: statistical infographics : to highlight data and information on a specific topic (they focus on numbers, tables and data); informative : to explain a topic (among all of them, these are the ones with the most text); comparative : to compare two situations or two products; timelines : to tell a story or provide useful information by following the chronology of events; geographic : to tell the public about a specific event or fact, in a specific place (using maps); process : to illustrate precisely how a certain procedure is carried out; hierarchical : using data in order of importance to delve deeper into a particular concept.
The benefits of infographics for your business
Marketers have already realized the success that infographics can bring to business and 88% of communication experts will increase or maintain their investment in infographics over the course of the year (Source: Hubspot ). In particular, using infographics in your marketing strategy is useful for: simplify difficult concepts ; offer a preview of a topic or product; explain a process (for example, how a product is prepared); illustrate research findings.
Surveys and other important data; summarize a concept, story, or piece 5 steps to increase business turnover with wifi of information; compare different options ; provide information; increase audience engagement ; grow organically in SERP, making yourself better found on search engines (potentially satisfying the EEAT criteria thanks to multimedia content and particularly rich in complete and reliable information). Did you know that adding original content – such as infographics – to your blog posts can also be interesting from an SEO perspective and can reward you in view of the arrival of Google SGE? Find out what it is, read.
How to prepare for the arrival of Google SGE Where to use infographics
We have seen what infographics are, listed the main types and the advantages of using them. But how can they be used effectively? Offline, for example, they are useful for creating brochures and prints to distribute. Online, however, they can be bzb directory used for: summarize some concepts in. A rather technical or content-dense blog post ; create guides ; simplify difficult concepts. With posts to publish on social media ; communicate services and products and increase engagement.
How to Build an Infographic? 5 Useful Tools for Newbies. On the web you can find different useful tools that allow you to create impactful and captivating infographics. Even without particular graphic knowledge . Here are 5 tools that can help you. 1.Piktochart Piktochart is one of the most popular tools for its ease of use. You can create your infographic using one of the templates in the portfolio. Customizing colors and graphics, or starting from a blank sheet, importing images.