According to Google, 25% of mobile shoppers shop more often in a physical store than online. When building a mobile app, one of the biggest challenges retailers face is building trust with customers that their services can add value to their lives.
Customer Loyalty Programs for Retail Businesses | Wificolony
Here are some programs to consider to increase customer loyalty for retail businesses:
1. Location-bas
One way to empower retail business applications is geolocation. This technology can help companies understand the offline behavior of customers, enrich customer profile data and increase customer loyalty over time.
Many modern customer loyalty systems are design to reach as many targets as possible. This is the old school of direct mail campaigns. Geolocation should be seen as an opportunity to enrich customer profile data so that your company can develop more relevant and target marketing strategies.
One technology that can be us to support customer targeting is Wi-Fi marketing. You can send informative messages about discounts on children’s uniforms ahead of class promotions or school holidays.
Companies can also offer gamification in the form of collecting points, badges, awards and so on to show engagement and increase customer loyalty.
4. Data enrichment
With geolocation, digital marketers can obtain important brazil telegram data information about user interactions with mobile devices and what content is view. This will provide an effective strategy for understanding customer behavior in order to meet customer nes, increase loyalty and customer experience.
5. Promote your loyalty
Enhance your loyalty program by encouraging in addition to the various possibilities non-members to join your retail business. Use geofencing, or WiFi marketing to run. Fampaigns bas on how long they spend in a place and how many times they visit a place.
Automating . Location-bas marketing allows you to by lists send personaliz mobile messages, such as movie tickets or premium discounts to all members bas on their location behavior.