AI is taking on a significant portion of marketing tasks — and more and more. ChatGPT, Midjourney, and numerous bots created on their basis help to create a lot of different content faster. Often, AI copes with this no worse than a full-time marketer. HubSpot’s research is devoted to what content marketers most often delegate to artificial intelligence.
Marketers told which tasks can already be entrusted to artificial intelligence today, and which ones are better taken on by themselves. More than 1,350 marketers from the United States took part in the survey.
5 formats that can be delegated to AI
Publications on social networks (58%)
Marketers use AI to create content for social networks. Neural networks help find topics for posts and write catchy headlines, create a content plan, and choose the right time for publications.
Product Descriptions (50%)
Half of the marketers surveyed by HubSpot who use generative AI use it to describe products. Neural networks help find the right words to explain the functionality and features of a product, while making descriptions lebanon phone number data accessible to a wide range of customers
Newsletters (43%)
43% of marketers use AI for email marketing. It helps generate headlines and formulate advertising offers. Our constructor also has such an assistant – here’s how it works.
Images (36%)
The presence of an illustration helps promote content in search and social networks. At the same time, choosing, buying and processing a suitable image has always been a headache for content makers – from news agencies to marketers. Therefore, it is not surprising that 36% of marketers create suitable images using AI.
Blog posts (35%)
More than a third of marketers consider artificial intelligence tools useful for creating posts. AI generates topics, writes drafts, helps with formatting, translation, and even SEO. If you feed the grid data on the most popular posts, it will tell you which topics are most likely to impress your readers.
Two formats that are best left to a specialist
Ebook (17%)
Despite the fact that artificial intelligence can help marketers optimize anonymous social media: the counter-social some stages of Ebook creation, it is better for marketers to manage the project and actually write the text themselves. Readers expect from a good Ebook not only market insights, but also solid analytics, descriptions of trends, comparison of powder data cases, conclusions, and sometimes professional humor. It is still unclear how artificial intelligence, which does not yet have critical thinking and which has difficulty separating truth from fiction, can do such work.