Currently, the digital channel already accounts for 60% of the investment in all media in Spain , according to the IAB Spain Study on Advertising Investment in Digital Media 2023 , with automated contracting models (social networks, search and programmatic investment) being the preferred formula for advertisers, with 72.3% of the total investment in digital media. These figures clearly show the prevalence of digital advertising and reflect unstoppable growth in line with consumer usage, which promises to continue advancing in the coming years.
There is no doubt that
Online advertising in 2024 will continue to evolve to optimize the user ad experience and offer new formulas and opportunities to give visibility to brands. And the change promises to be more profound than we expect. On the one hand, because, if Google is not forced to delay it again, the end of cookies is scheduled for the end of next year and, with it, the arrival of one of the alternatives with the best chances of success in the medium term: Privacy Sandbox . On the other hand, because new tools are appearing and the arrival of online advertising in spaces iraq telegram data where it was not relevant until now. Let’s see.
What are the digital advertising
The arrival of new social networks and technologies in recent ye boost your inbound strategy with the latest from content hub ars has had an immediate impact on users and opens a path full of new options for online advertising. And a concept that has bee cz lists n around for some time promises to take on an even greater dimension in the coming months. “I believe that, in 2024, in advertising, automation will become increasingly important, both in META and in Google Ads,” explains Jannine Nieto, SEM consultant at Súmate. As we will see later, Meta and Google are making great strides along that path.